ARCS Model
ARCS Model of Motivational Design
Originated by John Keller
According to John Keller’s ARCS Model of Motivational Design, there are four steps for promoting and sustaining motivation in the learning process: Attention, Relevance, Confidence, Satisfaction (ARCS). summary copied from here.
1. Attention -- Attention can be gained by Perceptual arousal (most commonly using some sort of surprise events) and Inquiry arousal (curiosity is stimulated with challenging problems and questions to be solved).
Methods include: Active participation, Variability, Humor, Incongruity and Conflict, Specific Examples, and Inquiry
2. Relevance -- Relevance is established using the students vernacular and examples that are familiar to the students.
Strategies include: Experience, Present Worth, Future Usefulness, Needs Matching, Modeling, and Choice
3. Confidence -- Confidence directly affects the students' motivation and is achieved by helping them understand their likelihood for success.
Strategies include: Provide objectives and prerequisites, Allow for meaningful success, Grow the Learners, Feedback, and Learner Control.
4. Satisfaction -- Keller states that learning must be rewarding or satisfying, whether from a sense of achievement, praise, or mere entertainment.
Strategies include: Real life applications, Feedback and reinforcement, Do not patronize learner by over-rewarding easy tasks.
http://www.learning-theories.com/kellers-arcs-model-of-motivational-design.html
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