Behaviorism
As I have mentioned before learning for me is growing, improving, expanding and refining. One of the great frustrations of teaching is having a student who’s learning is slowed by either an I can’t, or I don’t care attitude. Sometimes the right stimuli and reinforcement can help motivate a student to try, and in the process discover they can, which can change their perspective and attitude.
Behaviorism methods like environment, stimuli, and reinforcements can sometimes be enough to get a less than confident or less than motivated student to try something otherwise they would not. I hope this example I share is not too simplistic, but I think it does illustrate some Behaviorist ideas. Just a couple of weeks ago, I asked my students to memorize something for class. It was nothing too difficult, but it would take some time, most every student with a concentrated effort could get it memorized in twenty minutes. Most went to work memorizing, some didn’t. “I can’t memorize, I don’t have the mind for it”, a couple in each class would say. One or two more wouldn’t do it just because. Here is where the Behaviorism part comes in.
Every couple of weeks I do what I call a learning activity, the students like them because they see them as games without realizing all that they learn in the process. Anyway, because they are so popular I have begun using them as a positive reinforcement for other assignments, task, etc.—like the memorization assignment above. To encourage each student to memorize I made the learning activity I had planned for that week contingent on everyone in the class memorizing what I had asked them to. Suddenly, students who didn’t have the mind for memorizing were busy memorizing, and surprising themselves in the process. “I didn’t think I could do it.” Additionally, the not so motivated, became motivated when they knew that the class was counting on them to memorize, especially as class members reminded them that they expected them to do it.
That day I had all but two of 148 students memorize what I had asked them to. The two that didn’t do it didn’t because they thought I would proceed with the activity regardless. So, it was time for a little reinforcement removal. That week each class, but the one that these two students were in, had the scheduled learning activity. A couple of weeks later when I asked my classes to complete another task in order to participate in that week’s learning activity these same two students were the first in their class to complete the task.
Disclaimer
Any opinions expressed here, except as specifically noted, are those of the individual authors or commenters and do not necessarily represent the views or policies of the Department of Instructional Technology and Learning Sciences, the Emma Eccles Jones College of Education and Human Services, or Utah State University.

Comment
Thanks for your comments Jim.
Thanks for your comments Jim.
Behaviorism
Great example, Brian. I'm the kind of person that can't muster any intrinsic motivation for memorizing anything, so I understand when my students don't either. However, as I constantly remind my class, being a grown-up means sometimes you have to do things that you don't want to. I use a bingo game to help my students memorize computer file formats. They fill their board with the file formats, and have a day to memorize them. During the game, I only read off the definition, and if they don't know it, they don't get the square. I also pick up a lot of cheap prizes at the DI, like girl's soccer trophies from 10 years ago, to give away as prizes. These are surprisingly coveted by the class. Sometimes we need to give an extra push when the kids can't see the benefit of the learning on their own.
Great Idea
I like your bingo Idea. By the way, I’m sure my parents have some old trophies in their basement they would be willing to donate to File Format Bingo.